W.J. Hagerty & Sons, Inc., South Bend, Indiana
Jewelry Care Product Line
W.J. Hagerty has been based in South Bend for over 100 years. Spark was tasked to redefine the visual look for the jewelry care line with a more contemporary design. Retaining the well-established corporate identity and the trademark pink color in the packaging was important, but more distinction and consistency between the products was required. Spark worked very closely with the Hagerty team to design and produce labels, boxes, box wraps, metal cans and silkscreened bottles, most of which was manufactured, printed and packaged in China.